2025 Spring Bequest Campaign
Spring Bequest Campaign
Resources
Spring Bequest 2025 Campaign Content Center
Spring Bequest 2025 Campaign Partner Slides
Example emails
Timeline
Spring Bequest Campaign
February
Feb 20
Campaign kick-off email from FreeWill
March 6
Campaign information session
1 pm EST
(sign up link coming soon!)
April
Request content
May
Send content to donors
May 9
Deadline to request content
Campaign graphics
Canva templates
Loading templates
HR Open Enrollment Email Template
HR Open Enrollment Email Template
PGS Launch web banner – will (version 2)
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PGS Launch web banner – will (version 2)
PGS Launch web banner – will (version 1)
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PGS Launch web banner – will (version 1)
PGS Launch web banner – legacy (version 2)
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PGS Launch web banner – legacy (version 2)
PGS Launch web banner – legacy (version 1)
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PGS Launch web banner – legacy (version 1)
PGS Launch social media – will (version 2)
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PGS Launch social media – will (version 2)
PGS Launch social media – will (version 1)
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PGS Launch social media – will (version 1)
PGS Launch social media – legacy (version 2)
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PGS Launch social media – legacy (version 2)
PGS Launch social media – legacy (version 1)
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PGS Launch social media – legacy (version 1)
PGS Launch email header – will (version 2)
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PGS Launch email header – will (version 2)
PGS Launch email header – will (version 1)
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PGS Launch email header – will (version 1)
PGS Launch email header – legacy (version 2)
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PGS Launch email header – legacy (version 2)
PGS Launch email header – legacy (version 1)
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PGS Launch email header – legacy (version 1)
Legacy Leave-Behind Postcard
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Legacy Leave-Behind Postcard
Smart Giving Suite & Planned Giving Suite Brochure
Smart Giving Suite & Planned Giving Suite Brochure
Stock EOY Infographic (version 2)
Stock EOY Infographic (version 2)
Stock EOY Infographic (version 1)
Stock EOY Infographic (version 1)
Smart giving donor profiles infographic (version 1)
Smart giving donor profiles infographic (version 1)
2025 Spring SGS tax season campaign – social media graphic (dark version)
2025 Spring SGS tax season campaign – social media graphic (dark version)
2025 Spring SGS tax season campaign – social media graphic (light version)
2025 Spring SGS tax season campaign – social media graphic (light version)
2025 Spring SGS tax season campaign – email header (dark version)
2025 Spring SGS tax season campaign – email header (dark version)
2025 Spring SGS tax season campaign – email header (light version)
2025 Spring SGS tax season campaign – email header (light version)
2025 Spring SGS tax season campaign social video - No Crypto Music only
2025 Spring SGS tax season campaign social video - No Crypto Music only
2025 Spring SGS tax season campaign video - No Crypto Music only
2025 Spring SGS tax season campaign video - No Crypto Music only
2025 Spring SGS tax season campaign social video - IRA + Stock Music only
2025 Spring SGS tax season campaign social video - IRA + Stock Music only
2025 Spring SGS tax season campaign video - IRA + Stock Music only
2025 Spring SGS tax season campaign video - IRA + Stock Music only
2025 Spring SGS tax season campaign video - Music only
2025 Spring SGS tax season campaign video - Music only
2025 Spring SGS tax season campaign social video - Music only
2025 Spring SGS tax season campaign social video - Music only
2025 Spring SGS tax season campaign social video - No Crypto Voiceover only
2025 Spring SGS tax season campaign social video - No Crypto Voiceover only
2025 Spring SGS tax season campaign video social - No Crypto
2025 Spring SGS tax season campaign video social - No Crypto
2025 Spring SGS tax season campaign video - No Crypto Voiceover only
2025 Spring SGS tax season campaign video - No Crypto Voiceover only
2025 Spring SGS tax season campaign video - No Crypto
2025 Spring SGS tax season campaign video - No Crypto
2025 Spring SGS tax season campaign social video - IRA + Stock Voiceover only
2025 Spring SGS tax season campaign social video - IRA + Stock Voiceover only
2025 Spring SGS tax season campaign video social - IRA + Stock
2025 Spring SGS tax season campaign video social - IRA + Stock
2025 Spring SGS tax season campaign video - IRA + Stock Voiceover only
2025 Spring SGS tax season campaign video - IRA + Stock Voiceover only
2025 Spring SGS tax season campaign video - IRA + Stock
2025 Spring SGS tax season campaign video - IRA + Stock
2025 Spring SGS tax season campaign social video - Voiceover only
2025 Spring SGS tax season campaign social video - Voiceover only
2025 Spring SGS tax season campaign video social
2025 Spring SGS tax season campaign video social
2025 Spring SGS tax season campaign video - Voiceover only
2025 Spring SGS tax season campaign video - Voiceover only
2025 Spring SGS tax season campaign video
2025 Spring SGS tax season campaign video
2025 Pride Month Bequest Fabric of Freedom – postcard
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2025 Pride Month Bequest Fabric of Freedom – postcard
2025 Pride Month Bequest Fabric of Freedom – buckslip
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2025 Pride Month Bequest Fabric of Freedom – buckslip
2025 Pride Month Bequest Fabric of Freedom – social media
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2025 Pride Month Bequest Fabric of Freedom – social media
2025 Pride Month Bequest Fabric of Freedom – email header
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2025 Pride Month Bequest Fabric of Freedom – email header
2025 Pride Month Bequest Lead with Love – postcard
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2025 Pride Month Bequest Lead with Love – postcard
2025 Pride Month Bequest Lead with Love – buckslip
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2025 Pride Month Bequest Lead with Love – buckslip
2025 Pride Month Bequest Lead with Love – social media
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2025 Pride Month Bequest Lead with Love – social media
2025 Pride Month Bequest Lead with Love – email header
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2025 Pride Month Bequest Lead with Love – email header
2025 Pride Month Bequest History of Pride – postcard
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2025 Pride Month Bequest History of Pride – postcard
2025 Pride Month Bequest History of Pride – buckslip
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2025 Pride Month Bequest History of Pride – buckslip
2025 Pride Month Bequest History of Pride – social media
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2025 Pride Month Bequest History of Pride – social media
2025 Pride Month Bequest History of Pride – email header
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2025 Pride Month Bequest History of Pride – email header
2025 Spring Bequest Renewal – postcard
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2025 Spring Bequest Renewal – postcard
2025 Spring Bequest Renewal – buckslip
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2025 Spring Bequest Renewal – buckslip
2025 Spring Bequest Renewal – social media
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2025 Spring Bequest Renewal – social media
2025 Spring Bequest Renewal – email header
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2025 Spring Bequest Renewal – email header
2025 Spring Bequest Partner Event – postcard
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2025 Spring Bequest Partner Event – postcard
2025 Spring Bequest Partner Event – buckslip
2025 Spring Bequest Partner Event – buckslip
2025 Spring Bequest Partner Event – social media
2025 Spring Bequest Partner Event – social media
2025 Spring Bequest Partner Event – email header
2025 Spring Bequest Partner Event – email header
Urgent Appeals to Diversify Funding
Urgent Appeals to Diversify Funding
Smart giving donor profiles infographic (version 2)
Smart giving donor profiles infographic (version 2)
2025 Spring SGS tax season campaign – postcard (IRA+Stock)
2025 Spring SGS tax season campaign – postcard (IRA+Stock)
2025 Spring SGS tax season campaign – postcard
2025 Spring SGS tax season campaign – postcard
2025 Spring SGS tax season campaign – buckslip (IRA+Stock)
2025 Spring SGS tax season campaign – buckslip (IRA+Stock)
2025 Spring SGS tax season campaign – buckslip
2025 Spring SGS tax season campaign – buckslip
PGS Magazine Inserts – 1/4 page
PGS Magazine Inserts – 1/4 page
PGS Magazine Inserts – half page
PGS Magazine Inserts – half page
SGS Magazine Inserts – 1/4 page
SGS Magazine Inserts – 1/4 page
SGS Magazine Inserts – half page
SGS Magazine Inserts – half page
PGS Magazine Inserts – full page
PGS Magazine Inserts – full page
SGS Magazine Inserts – full page
SGS Magazine Inserts – full page
Urgent Appeals Regarding Federal Grant Funding Freeze
Urgent Appeals Regarding Federal Grant Funding Freeze
Gotcha Day – buckslip
Gotcha Day – buckslip
Gotcha Day – one-pager
Gotcha Day – one-pager
2025 Spring SGS tax season campaign email graphic (IRA+Stock+DAF)
2025 Spring SGS tax season campaign email graphic (IRA+Stock+DAF)
2025 Spring SGS tax season campaign email graphic (IRA+Stock)
2025 Spring SGS tax season campaign email graphic (IRA+Stock)
2025 Spring SGS tax season campaign email graphic
2025 Spring SGS tax season campaign email graphic
Military Personnel Incapacity (AHCD, POA) one-pager
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Military Personnel Incapacity (AHCD, POA) one-pager
College Student Incapacity (AHCD, POA) one-pager
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College Student Incapacity (AHCD, POA) one-pager
2025 Black History Month Building a Stronger Future – postcard (6x4)
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2025 Black History Month Building a Stronger Future – postcard (6x4)
2025 Black History Month Building a Stronger Future – postcard (8.5x5.5)
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2025 Black History Month Building a Stronger Future – postcard (8.5x5.5)
2025 Black History Month Building a Stronger Future – buckslip
2025 Black History Month Building a Stronger Future – buckslip
2025 Black History Month Building a Stronger Future – social media
2025 Black History Month Building a Stronger Future – social media
2025 Black History Month Building a Stronger Future – email header
2025 Black History Month Building a Stronger Future – email header
2025 Black History Month Stories Yet to Be Told – postcard (6x4)
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2025 Black History Month Stories Yet to Be Told – postcard (6x4)
2025 Black History Month Stories Yet to Be Told – postcard (8.5x5.5)
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2025 Black History Month Stories Yet to Be Told – postcard (8.5x5.5)
2025 Black History Month Stories Yet to Be Told – buckslip
2025 Black History Month Stories Yet to Be Told – buckslip
2025 Black History Month Stories Yet to Be Told – social media
2025 Black History Month Stories Yet to Be Told – social media
2025 Black History Month Stories Yet to Be Told – email header
2025 Black History Month Stories Yet to Be Told – email header
2025 Black History Month Legacy of Resilience – postcard (6x4)
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2025 Black History Month Legacy of Resilience – postcard (6x4)
2025 Black History Month Legacy of Resilience – postcard (8.5x5.5)
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2025 Black History Month Legacy of Resilience – postcard (8.5x5.5)
2025 Black History Month Legacy of Resilience – buckslip
2025 Black History Month Legacy of Resilience – buckslip
2025 Black History Month Legacy of Resilience – social media
2025 Black History Month Legacy of Resilience – social media
2025 Black History Month Legacy of Resilience – email header
2025 Black History Month Legacy of Resilience – email header
2025 Winter Bequest Partner Story – postcard (6x4)
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2025 Winter Bequest Partner Story – postcard (6x4)
2025 Winter Bequest Partner Story – postcard (8.5x5.5)
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2025 Winter Bequest Partner Story – postcard (8.5x5.5)
2025 Winter Bequest Partner Story – buckslip
2025 Winter Bequest Partner Story – buckslip
2025 Winter Bequest Partner Story – social media
2025 Winter Bequest Partner Story – social media
2025 Winter Bequest Partner Story – email header
