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HR Open Enrollment Email Template

Subject: A new resource for you during open enrollment, [NAME]

Preview Text: Plan for the future with this free online tool.

Body:

Dear [NAME],

As a reminder: [PARTNER]'s open enrollment ends on [DATE]. We are committed to providing you with resources that will support your goals today and far into the future. That’s why we’re excited to introduce FreeWill, a free online estate planning tool now available as a benefit to all staff members.

Just as selecting your healthcare benefits supports your physical health, creating your will provides the long-term peace of mind you deserve. 

No matter your age or assets, this resource enables you to protect your loved ones, ensure your wishes are honored, and align your legacy with your values for years to come. Best of all, it takes just 20 minutes from the comfort of your home.

<hyperlink Tracking Link>Make my plan<hyperlink Tracking Link>

We encourage you to explore this resource during this season of planning ahead. It’s just one more way we aim to support you, your family, and all you cherish most.

You’re welcome to share this tool with any loved ones, and if you have questions, please contact [CONTACT INFO] — we’re here to help! Thank you for your dedication to [MISSION].

Sincerely,

[SIGNATURE]

P.S. FreeWill can be used on its own or in conjunction with an attorney for more complex estate planning needs.

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