Timeline

Aug/Sept

August 19
Campaign kick-off email from FreeWill
Sept 10
Campaign information session 2 pm EST (sign up here!)

October

Oct 10
DAF Day
Send EOY Outreach!

November

Nov 1
Last day to request content
Send EOY Outreach!

December

Dec 5
Final day to send SGS outreach
Dec 10
Final day to give SGS gifts to guarantee receipt before EOY.

Send EOY Outreach!

Campaign graphics

Canva templates

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HR Open Enrollment Email Template
PGS Launch web banner – will (version 2)
PGS Launch web banner – will (version 1)
PGS Launch web banner – legacy (version 2)
PGS Launch web banner – legacy (version 1)
PGS Launch social media – will (version 2)
PGS Launch social media – will (version 1)
PGS Launch social media – legacy (version 2)
PGS Launch social media – legacy (version 1)
PGS Launch email header – will (version 2)
PGS Launch email header – will (version 1)
PGS Launch email header – legacy (version 2)
PGS Launch email header – legacy (version 1)
Legacy Leave-Behind Postcard
Smart Giving Suite & Planned Giving Suite Brochure
Stock EOY Infographic (version 2)
Stock EOY Infographic (version 1)
Smart giving donor profiles infographic (version 1)
2025 Spring SGS tax season campaign – social media graphic (dark version)
2025 Spring SGS tax season campaign – social media graphic (light version)
2025 Spring SGS tax season campaign – email header (dark version)
2025 Spring SGS tax season campaign – email header (light version)
2025 Spring SGS tax season campaign social video - No Crypto Music only
2025 Spring SGS tax season campaign video - No Crypto Music only
2025 Spring SGS tax season campaign social video - IRA + Stock Music only
2025 Spring SGS tax season campaign video - IRA + Stock Music only
2025 Spring SGS tax season campaign video - Music only
2025 Spring SGS tax season campaign social video - Music only
2025 Spring SGS tax season campaign social video - No Crypto Voiceover only
2025 Spring SGS tax season campaign video social - No Crypto
2025 Spring SGS tax season campaign video - No Crypto Voiceover only
2025 Spring SGS tax season campaign video - No Crypto
2025 Spring SGS tax season campaign social video - IRA + Stock Voiceover only
2025 Spring SGS tax season campaign video social - IRA + Stock
2025 Spring SGS tax season campaign video - IRA + Stock Voiceover only
2025 Spring SGS tax season campaign video - IRA + Stock
2025 Spring SGS tax season campaign social video - Voiceover only
2025 Spring SGS tax season campaign video social
2025 Spring SGS tax season campaign video - Voiceover only
2025 Spring SGS tax season campaign video
2025 Pride Month Bequest Fabric of Freedom – postcard
2025 Pride Month Bequest Fabric of Freedom – buckslip
2025 Pride Month Bequest Fabric of Freedom – social media
2025 Pride Month Bequest Fabric of Freedom – email header
2025 Pride Month Bequest Lead with Love – postcard
2025 Pride Month Bequest Lead with Love – buckslip
2025 Pride Month Bequest Lead with Love – social media
2025 Pride Month Bequest Lead with Love – email header
2025 Pride Month Bequest History of Pride – postcard
2025 Pride Month Bequest History of Pride – buckslip
2025 Pride Month Bequest History of Pride – social media
2025 Pride Month Bequest History of Pride – email header
2025 Spring Bequest Renewal – postcard
2025 Spring Bequest Renewal – buckslip
2025 Spring Bequest Renewal – social media
2025 Spring Bequest Renewal – email header
2025 Spring Bequest Partner Event – postcard
2025 Spring Bequest Partner Event – buckslip
2025 Spring Bequest Partner Event – social media
2025 Spring Bequest Partner Event – email header
Urgent Appeals to Diversify Funding
Smart giving donor profiles infographic (version 2)
2025 Spring SGS tax season campaign – postcard (IRA+Stock)
2025 Spring SGS tax season campaign – postcard
2025 Spring SGS tax season campaign – buckslip (IRA+Stock)
2025 Spring SGS tax season campaign – buckslip
PGS Magazine Inserts – 1/4 page
PGS Magazine Inserts – half page
SGS Magazine Inserts – 1/4 page
SGS Magazine Inserts – half page
PGS Magazine Inserts – full page
SGS Magazine Inserts – full page
Urgent Appeals Regarding Federal Grant Funding Freeze
Gotcha Day – buckslip
Gotcha Day – one-pager
2025 Spring SGS tax season campaign email graphic (IRA+Stock+DAF)
2025 Spring SGS tax season campaign email graphic (IRA+Stock)
2025 Spring SGS tax season campaign email graphic
Military Personnel Incapacity (AHCD, POA) one-pager
College Student Incapacity (AHCD, POA) one-pager
2025 Black History Month Building a Stronger Future – postcard (6x4)
2025 Black History Month Building a Stronger Future – postcard (8.5x5.5)
2025 Black History Month Building a Stronger Future – buckslip
2025 Black History Month Building a Stronger Future – social media
2025 Black History Month Building a Stronger Future – email header
2025 Black History Month Stories Yet to Be Told – postcard (6x4)
2025 Black History Month Stories Yet to Be Told – postcard (8.5x5.5)
2025 Black History Month Stories Yet to Be Told – buckslip
2025 Black History Month Stories Yet to Be Told – social media
2025 Black History Month Stories Yet to Be Told – email header
2025 Black History Month Legacy of Resilience – postcard (6x4)
2025 Black History Month Legacy of Resilience – postcard (8.5x5.5)
2025 Black History Month Legacy of Resilience – buckslip
2025 Black History Month Legacy of Resilience – social media
2025 Black History Month Legacy of Resilience – email header
2025 Winter Bequest Partner Story – postcard (6x4)
2025 Winter Bequest Partner Story – postcard (8.5x5.5)
2025 Winter Bequest Partner Story – buckslip
2025 Winter Bequest Partner Story – social media
2025 Winter Bequest Partner Story – email header