Make-A-Will Month 2025 Campaign

contents

Social Media – Legacy Ask

Social Media – Resource

Newsletter – Legacy Ask

Newsletter – Legacy Ask

Newsletter – Legacy Ask

Resources

Campaign Overview slides
Content Center

Example emails

Timeline

May

May 1
Campaign kick-off email from FreeWill

May 15
Campaign information session 1 pm EST - Sign up here

June/July

Request content

Content Team produces copy for partners

August

Send content to donors

August 8‍

Deadline to request copy for this campaign

Campaign graphics

Canva templates

Loading templates

Frame #1 – Partner Story

Frame #2 – Partner Event or Observance

Frame #3 – Make a Will, Make an Impact