2025 Winter Bequest Campaign

contents

Social Media – Legacy Ask

Social Media – Resource

Newsletter – Legacy Ask

Newsletter – Legacy Ask

Newsletter – Legacy Ask

Resources

Winter Bequest Campaign Content Center‍‍
Winter Bequest Campaign partner slides
‍Black History Month Content Center
‍Black History Month partner Slides

Example Emails

Sample 1 – Act of Care Email‍
Sample 2 – BHM - Legacy of Resilience‍
Sample 3 – BHM - Stories Yet to be Told‍
Sample 4 – BHM - Building a Stronger Future ‍
Email template for Reduced Service partners
Partner Story Template
Staff Email

Timeline

Winter Bequest Campaign

November

Nov 18
Campaign kick-off email from FreeWill

Nov 21
Campaign information session
1 pm EST
(sign up coming soon!)

December

Request content

Content Team produces copy for partners

January/February

Send content to donors‍

January 31
‍Deadline to request copy for this campaign

Black History Month

December/January

Ensure you have input your copy requests!

Content Team produces copy for partners

January 31
Deadline to request copy for this campaign

February

Send content to donors

Campaign graphics

Canva templates

Loading templates

Winter Bequest – Act of Care

Winter Bequest – Partner Story

Black History Month – Legacy of Resilience

Black History Month – Stories Yet to be Told

Black History Month – Building a Stronger Future