2025 Winter Bequest Campaign
Resources
Winter Bequest Campaign Content Center
Winter Bequest Campaign partner slides
Black History Month Content Center
Black History Month partner Slides
Example Emails
- Sample 1 – Act of Care Email
- Sample 2 – BHM - Legacy of Resilience
- Sample 3 – BHM - Stories Yet to be Told
- Sample 4 – BHM - Building a Stronger Future
- Email template for Reduced Service partners
- Partner Story Template
- Staff Email
Timeline
Winter Bequest Campaign
November
Nov 18
Campaign kick-off email from FreeWill
Nov 21
Campaign information session
1 pm EST
(sign up coming soon!)
December
Request content
Content Team produces copy for partners
January/February
Send content to donors
January 31
Deadline to request copy for this campaign
Black History Month
December/January
Ensure you have input your copy requests!
Content Team produces copy for partners
January 31
Deadline to request copy for this campaign
February
Send content to donors
Campaign graphics
Canva templates
Loading templates
Winter Bequest – Act of Care
Winter Bequest – Act of Care
Winter Bequest – Partner Story
Winter Bequest – Partner Story
Black History Month – Legacy of Resilience
Black History Month – Legacy of Resilience
Black History Month – Stories Yet to be Told
Black History Month – Stories Yet to be Told
Black History Month – Building a Stronger Future
Black History Month – Building a Stronger Future
Qualified Charitable Distributions (QCDs) postcardPrint Templates
Qualified Charitable Distributions (QCDs) postcard
Qualified Charitable Distributions (QCDs) brochurePrint Templates
Qualified Charitable Distributions (QCDs) brochure
Permanent gift guide brochurePrint Templates
Permanent gift guide brochure
Smart Giving Suite (QCDs, Stocks, DAFs, Crypto) brochurePrint Templates
Smart Giving Suite (QCDs, Stocks, DAFs, Crypto) brochure
Bequests brochurePrint Templates
Bequests brochure
Qualified Charitable Distributions (QCDs) postcardPrint Templates
Qualified Charitable Distributions (QCDs) postcard
Qualified Charitable Distributions (QCDs) postcardPrint Templates
Qualified Charitable Distributions (QCDs) postcard
Qualified Charitable Distributions (QCDs) brochurePrint Templates
Qualified Charitable Distributions (QCDs) brochure
Permanent gift guide brochurePrint Templates
Permanent gift guide brochure
Smart Giving Suite (QCDs, Stocks, DAFs, Crypto) brochurePrint Templates
Smart Giving Suite (QCDs, Stocks, DAFs, Crypto) brochure
Bequests brochurePrint Templates
Bequests brochure
Qualified Charitable Distributions (QCDs) postcardPrint Templates
Qualified Charitable Distributions (QCDs) postcard
Qualified Charitable Distributions (QCDs) postcardPrint Templates
Qualified Charitable Distributions (QCDs) postcard
Qualified Charitable Distributions (QCDs) brochurePrint Templates
Qualified Charitable Distributions (QCDs) brochure
Permanent gift guide brochurePrint Templates
Permanent gift guide brochure
Bequests brochurePrint Templates
Bequests brochure
Smart Giving Suite (QCDs, Stocks, DAFs, Crypto) brochurePrint Templates
Smart Giving Suite (QCDs, Stocks, DAFs, Crypto) brochure
Qualified Charitable Distributions (QCDs) postcardPrint Templates
Qualified Charitable Distributions (QCDs) postcard
Qualified Charitable Distributions (QCDs) postcardPrint Templates
Qualified Charitable Distributions (QCDs) postcard
Qualified Charitable Distributions (QCDs) brochurePrint Templates
Qualified Charitable Distributions (QCDs) brochure
Permanent gift guide brochurePrint Templates
Permanent gift guide brochure
Smart Giving Suite (QCDs, Stocks, DAFs, Crypto) brochurePrint Templates
Smart Giving Suite (QCDs, Stocks, DAFs, Crypto) brochure
Qualified Charitable Distributions (QCDs) postcardPrint Templates
Qualified Charitable Distributions (QCDs) postcard
Bequests brochurePrint Templates
Bequests brochure
Qualified Charitable Distributions (QCDs) postcardPrint Templates
Qualified Charitable Distributions (QCDs) postcard
Qualified Charitable Distributions (QCDs) brochurePrint Templates
Qualified Charitable Distributions (QCDs) brochure
Permanent gift guide brochurePrint Templates
Permanent gift guide brochure
Bequest (Faith) one-pagerPrint Templates
Bequest (Faith) one-pager
Smart Giving Suite (QCDs, Stocks, DAFs, Crypto) brochurePrint Templates
Smart Giving Suite (QCDs, Stocks, DAFs, Crypto) brochure
Bequests brochurePrint Templates
Bequests brochure
Bequests (Faith) buckslipPrint Templates
Bequests (Faith) buckslip
Bequests (Catholic) postcardPrint Templates
Bequests (Catholic) postcard
Bequests (Catholic) brochurePrint Templates
Bequests (Catholic) brochure
Bequests (Catholic) postcardPrint Templates
Bequests (Catholic) postcard
Qualified Charitable Distributions (QCDs) postcardPrint Templates
Qualified Charitable Distributions (QCDs) postcard
Qualified Charitable Distributions (QCDs) postcardPrint Templates
Qualified Charitable Distributions (QCDs) postcard
Qualified Charitable Distributions (QCDs) Birthday Card postcardPrint Templates
Qualified Charitable Distributions (QCDs) Birthday Card postcard
Qualified Charitable Distributions (QCDs) brochurePrint Templates
Qualified Charitable Distributions (QCDs) brochure
Qualified Charitable Distributions (QCDs) postcardPrint Templates
Qualified Charitable Distributions (QCDs) postcard
Permanent gift guide brochurePrint Templates
Permanent gift guide brochure
Bequests (LGBTQ+) brochurePrint Templates
Bequests (LGBTQ+) brochure
Qualified Charitable Distributions (QCDs) postcardPrint Templates
Qualified Charitable Distributions (QCDs) postcard
Qualified Charitable Distributions (QCDs) brochurePrint Templates
Qualified Charitable Distributions (QCDs) brochure
Permanent gift guide brochurePrint Templates
Permanent gift guide brochure
Smart Giving Suite (QCDs, Stocks, DAFs, Crypto) brochurePrint Templates
Smart Giving Suite (QCDs, Stocks, DAFs, Crypto) brochure
Bequests brochurePrint Templates
Bequests brochure
Smart Giving Suite (LGBTQ+) brochurePrint Templates
Smart Giving Suite (LGBTQ+) brochure
New Year’s Bequests buckslipPrint Templates
New Year’s Bequests buckslip
Bequests one-pagerPrint Templates
Bequests one-pager
New Year’s Bequest postcardPrint Templates
New Year’s Bequest postcard
Beneficiary Designations postcardPrint Templates
Beneficiary Designations postcard
Bequests postcardPrint Templates
Bequests postcard
Smart Giving Suite (QCDs, Stocks, DAFs, Crypto) brochurePrint Templates
Smart Giving Suite (QCDs, Stocks, DAFs, Crypto) brochure
Bequests postcardPrint Templates
Bequests postcard
Qualified Charitable Distributions (QCDs) Birthday Card postcardPrint Templates
Qualified Charitable Distributions (QCDs) Birthday Card postcard
Donor-Advised Funds (DAFs) postcardPrint Templates
Donor-Advised Funds (DAFs) postcard
Smart Giving Suite (QCDs, Stocks, DAFs, Crypto) postcardPrint Templates
Smart Giving Suite (QCDs, Stocks, DAFs, Crypto) postcard
Smart Giving Suite (QCDs, Stocks, DAFs, Crypto) postcardPrint Templates
Smart Giving Suite (QCDs, Stocks, DAFs, Crypto) postcard
Donor-Advised Funds (DAFs) postcardPrint Templates
Donor-Advised Funds (DAFs) postcard
Stocks (Appreciated Assets) postcardPrint Templates
Stocks (Appreciated Assets) postcard
Stocks (Appreciated Assets) postcardPrint Templates
Stocks (Appreciated Assets) postcard
Smart Giving Suite (QCDs, Stocks, DAFs) brochurePrint Templates
Smart Giving Suite (QCDs, Stocks, DAFs) brochure
Qualified Charitable Distributions (QCDs) postcardPrint Templates
Qualified Charitable Distributions (QCDs) postcard
Qualified Charitable Distributions (QCDs) postcardPrint Templates
Qualified Charitable Distributions (QCDs) postcard
Charitable Gift Annuities brochurePrint Templates
Charitable Gift Annuities brochure
Bequests brochurePrint Templates
Bequests brochure
Beneficiary Designations brochurePrint Templates
Beneficiary Designations brochure
Planned Giving Suite Content CenterIntegrated Resources
Planned Giving Suite Content Center
Stocks (Appreciated Assets) brochurePrint Templates
Stocks (Appreciated Assets) brochure
Qualified Charitable Distributions (QCDs) brochurePrint Templates
Qualified Charitable Distributions (QCDs) brochure
Smart Giving Suite Content CenterIntegrated Resources
Smart Giving Suite Content Center
Donor-Advised Funds (DAFs) brochurePrint Templates
Donor-Advised Funds (DAFs) brochure
Smart Giving Suite (QCDs, Stocks, DAFs, Crypto) brochurePrint Templates