National Estate Planning Awareness Week Campaign

contents

Social Media – Legacy Ask

Social Media – Resource

Newsletter – Legacy Ask

Newsletter – Legacy Ask

Newsletter – Legacy Ask

Resources

Campaign Overview slides
Content Center

Example Emails

Timeline

October 21st – 27th

August

August 6
Campaign kick-off email from FreeWill

Aug 15
Campaign information session 2 pm EST

Request content

September

Request content

‍October

Request content

October 4
Deadline to request copy for this campaign

‍October 21st – 27th – NEPAW!!!
Send content to donors

Campaign graphics

Canva templates

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Frame #1 – NEPAW by the Numbers

Frame #2 – Decisions

Frame #3 – Conversations on Estate Planning