Make-A-Will Month Campaign

contents

Social Media – Legacy Ask

Social Media – Resource

Newsletter – Legacy Ask

Newsletter – Legacy Ask

Newsletter – Legacy Ask

Resources

Campaign Overview slides
Content Center
Text Messages

Example customizable videos

Can be customized for evergreen use (used at anytime of the year)

Example emails

Timeline

May

May 13
Campaign kick-off email from FreeWill

May 16
Campaign information session 1 pm EST

June/July

Request content

Content Team produces copy for partners

August

Send content to donors

August 9 ‍

Deadline to request copy for this campaign

Campaign graphics

Canva templates

Loading templates

Frame #1 – What is MAWM?

Frame #2 – One Million Wills

Frame #3 – The Power of a Will